The story of Forever begins with one man and an ambitious dream. For years, Rex Maughan had been searching for a business idea that would bring together the two biggest goals in his life: better health and financial freedom. In 1978, he found what he was looking for and invited 43 people to attend the first-ever Forever Living Products meeting in Tempe, Arizona. From this single event, a journey was launched that would lead to unimaginable business success.

What Rex and these first Forever distributors soon realised was that a lot of people were searching for the same things they were. People were tired of hearing the same old prescriptions for how to feel better. They were looking for new, natural alternatives for improving their health. And for many, improving their health was just the beginning. What they discovered was an opportunity that gave them more control over how they spent their time and how they earned an income regardless of age or educational background.

Forever Living Products quickly grew from one man's dream into the dream of millions. The calibre of our products and the simplicity of our business plan meant that anyone who wanted to could improve their quality of life. Some started out as customers in search of better health products, then grew from satisified customers to Forever entreprenuers. Others saw the business potential immediately and began building a successful organisation. Whatever their reason for getting involved, the results were the same. Their success grew, and they helped others become healthier and wealthier.

Forever is now the world’s largest grower, manufacturer and distributor of Aloe Vera and Aloe-based products. Forever also produces the world’s largest supply of bee products, with our source in the pollution-free Sonoran desert, high in Arizona.

Rex Maughan has ploughed back the profits of this amazing Company into an expanding Resorts Division, including the famous ‘Southfork Ranch’ in Dallas, under-pinning the financial strength of Forever even further.

Today, 30 years later, Forever has over 9 million distributors in over 130 countries around the world.

“Why spend your life working to build someone else’s dream – why not build your own?

Rex Maughan

With over 40 years of inspirational leadership and sound management principles, Rex Maughan has dedicated most of his life to helping people achieve what they want in life. As an alumni of ASU Business School, Rex has built a group of economy-proof companies that spans the globe. Rex is Chairman of the Board and Chief Executive Officer of the FOREVER Group that touches disciplines that range from direct sales, agriculture, manufacturing, leisure, property, livestock and charities.

Married to Ruth, with 3 children and 12 grandchildren, he has achieved remarkable success in many fields, none more important than his work in the South Pacific where he was awarded the High Chief title of Tilafaiga for his efforts to save the rain forest.

When Rex served as a missionary on the Samoan Islands in the South Pacific, the author Robert Louis Stevenson, who spent his final years of life there, first captured Rex's imagination. He developed such a great respect for the Samoan people and their land, that decades later we established the Robert Louis Stevenson Museum and Preservation Foundation for the restoration of Stevenson's 1890 island plantation home in Apia, Samoa. Today, the museum is a primary attraction for tourists, local visitors and school children.

For 13 years, Rex Maughan was a Vice President with the Del Webb Corporation, and as Executive Vice President of Del E. Webb Realty & Management Company, he applied his expertise to the administration, leasing and management of over $100 million in commercial real estate throughout the United States. He acquired and was responsible for the management and operation of seven resort marinas on Lakes Powell, Mead and Mohave in Arizona and Nevada.

As the General Manager of the Mayer Central Building Corporation, Rex demonstrated exceptional skills in all aspects of property leasing, management and administration involving $50 million in real estate, including hotels, apartment projects and office complexes in Arizona and New York. He was accredited as a Certified Property Manager (CPM) through the Institute of Real Estate Management.

Rex received his B.S. degree in Business Administration at Arizona State University and has completed extensive graduate study in real estate, taxation, auditing, consolidations and mergers. He was the recipient of the degree of Doctor of Humane Letters, honoris causa, in recognition of his exceptional business accomplishments, substantial contributions to this university, and his inspirational commitment to service.

Rex describes himself as "a self-made, hardworking, intelligent, principled person who loves people, especially the distributors." He describes success as "a willingness to dream, hard work, consistent goods and services, absence of debt and teambuilding."